About

I'm Charan Manikanta Nalla. I build software and design products, and I usually build before I'm sure anyone wants the thing.

I run devsforfun Studio, a small software and design studio in India, and I have a day job as a software engineer.

For years I only thought about building. When I started selling what I'd built, I found out how little I knew about sales and marketing. Most founder advice I'd read was about testing ideas before building, and very little of it was about selling.

This site is where I work that out, through my own businesses, my business degree, and conversations with people who sell and market for a living.